How Google Ads Helped the Success of "SkinGlow Clinic"

Case Study

SkinGlow Clinic.

[Mock project]

Industry:        Skincare & Dermatology

Location:        Pakistan.

Platform:        Google  Ads.

Objective:    Increase appointment bookings by 50% in 3 months using Google Search / Display Ads.

Duration:          3 Months.
 Budget:         $500/Month

Overview

SkinGlow, a derma care Clinic, had no prior Google Ads strategy. After optimizing keywords, ad copy, and landing pages, I increased GlowSkin Clinic’s bookings by 71% (35→60/month) in 3 months by optimizing Google Ads. Lowered cost-per-booking by 34% and boosted ROI to 4.5x through high-intent keywords and retargeting. Reduced CPC by 15-20% and increased conversions by 50-70

Conversion 

7.5%

ROI

4.5x

Avg. CPC

$1.75

Booking Increased 

71%

Constraints

  • SkinGlow Clinic, a skincare services provider, experienced low website traffic from potential clients, few online appointments, and a high cost-per-click (CPC) with no obvious ROI. Low ad budget was also a big constraint to achieve results.

Adopted strategy

 I adopted a structured Google Ads campaign targeting high-intent keywords and retargeting warm leads via display Ads.

1-Google Search Ads 

              ✔ Keywords:

    • “Best acne treatment near me”
    • “Chemical peel Lahore”
    • “Laser facial appointment”
    • “Dermatologist skincare consultation”

               ✔ Ad Copy 

    • Headline-1:  “Flawless Skin Starts Here”
    • Headline-2: “Book a Free Consultation Today!”
    • Description: “FDA-approved treatments at GlowSkin Clinic. 500+ happy clients, Limited slots!”
  •  
    • CTA: “Book Now”

   

2- Google Display Ads 

✔ Placements:

    • Beauty blogs, YouTube skincare videos.
    • Retargeting visitors who didn’t book within 7 days.

✔ Ad Creatives:

Banner Ad 

    • Image: Smiling patient + “Get 20% Off Your First Visit!”
  •  
    • CTA: “Claim Your Discount Now”

3- Landing Page Optimization

    • Simplified booking form.
    • Added trust signals.

Results summery

ROI
4.5 x
Avg.CPC
$ 1.75
Conversions
7.5 %
Booking Rate
71%
google analytics report

ToolKit I used:

  • Google Ads Manager.  

  • WordPress 

  • Google Analytics.

  • GTM

  • Canva

“Splitting the budget across two tailored landing pages and refining lookalike audiences with compelling before-and-after creatives enabled me to maximize lead quality and ROI under tight constraints.”

Ajmal T

Digital marketer

Lessons learned

  1. Search Ads drove immediate conversions.
  2. Display Ads boosted brand recall & retargeting.
  3.  Simplified landing pages increased bookings.
Back

Finally,

This case study shows how I helped SkinGlow Clinic achieve business growth and how my PPC strategy can lead to measurable business growth. 

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