The Zen Bliss Spa's Success with Facebook Ads

Zen Bliss Spa

practice project

Industry:      wellness & beauty 

Location:      Islamabad

Platform:      Meta Ads.

Objective:  Increase weekday massage therapy bookings using facebook  ads.

Duration:          10 days.
 Budget:         PKR 15000

Overview :

Zen Bliss Spa, a  wellness centre in Islamabad, sought to boost weekday massage therapy bookings through a focused Facebook Ads campaign. With a limited 10-day window and a PKR 15,000 budget, the campaign aimed to generate leads and improve visibility for off-peak hours. A strategic approach using localized targeting, offer-based messaging, and Messenger lead generation helped drive results within constraints.

CTR

6.1%

Leads

65

 CPL

$ 0.9

Booking Rate

~30%

Campaign Objectives:

  1. Promote massage therapy services during the week.
  2. Drive high-intent lead generation
  3. Increase ROI on a tight budget

Challenges :

  • Careful testing and optimisation were necessary due to a tight budget.
  • Opportunities for deeper A/B testing were limited by the short 10-day period.
  • It was difficult to swiftly establish trust for a service-based offer.
  • At campaign launch, no historical pixel data was available.

Strategy & Execution:

Audience Targeting: 15 km radius around the spa with interests in stress relief, yoga, wellness, and working women.

Ad Creative:   Single-image ad offering,

“20% Off on Weekday Massage Bookings”.

Lead Generation: Messenger-based funnel with automated replies for common queries.

Tracking:  Meta Pixel installed on the booking confirmation page.

Platforms Used:

    • Meta Ads Manager
    • Meta Pixel
    • WhatsApp Business
    • Canva

Results Summary:

CPL
$ 0.9
Leads
65
CTR
6.1%
Booking Rate
~ 30%

OutCome

1-During the slower weekdays, the campaign increased the spa’s visibility and produced qualified leads.

2-An estimated 30% booking rate and high engagement showed how successful the offer-driven strategy was.

3-Positive client feedback indicated that they would like to see similar campaigns run again in the future.

Key Lessons Learned

  1. Compelling offers combined with relevant targeting yield strong engagement.
  2. Trust and clarity in ad messaging are essential for service-based industries.
  3. Messenger ads are effective for quick lead collection and interaction.
  4. Tracking tools like Meta Pixel should be installed well in advance for optimal data collection.
  5. Strategic planning can deliver results even with limited budgets and short timeframes.
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Note:

This case study is a practice project developed to demonstrate practical campaign strategy, execution, and analysis skills in the wellness and beauty sector.

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